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Supplier Selection: A Study of the Supplier Selection Process within the Sporting Goods Manufacturing Industry
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
2006 (English)Student thesis
Abstract [en]

Due to the ongoing globalisation and fast changes within the business environment companies are forced to adapt more quickly to customer needs. Therefore, they depend on reliable suppliers which provide them with the necessary goods and services. As a consequence, finding suitable suppliers is of utmost importance for companies. To be able to choose those suppliers companies need to establish criteria on which basis potential suppliers can be evaluate and select afterwards.

Against this background, this master thesis researches the supplier selection process from the end manufacturer’s point of view. Hereby, the focus is laid on theoretical supplier evaluation criteria and methods. Due to the lack of investigations in this branch of industry the authors have chosen the sporting goods manufacturing industry within Sweden and Austria as their field of study. They have been supported in their research by the companies the Arctic City Counting House AB, the ATOMIC Austria GmbH, and the HEAD Sports AG which provided them with the essential empirical data.

Keeping the above mentioned fact in the back of one’s mind, the authors deduce the following research question:

On which basis and how do manufacturers of sports equipment in Sweden and Austria evaluate and select their suppliers?

Within the theoretical part the reader of this thesis first of all gets an overview of supplier-buyer relationships and afterwards is informed about the structure of the supplier selection process, starting with the preparation step, followed by prequalification and evaluation steps and resulting in the final selection and the continuous controlling of the suppliers. In addition, common criteria which are necessary to evaluate suppliers are presented. Furthermore, the reader is provided with an insight into general evaluation models whereby four common theoretical methods are explained in detail (AHP, TCO, DCA, and DEA). Out of this theoretical data a conceptual model was created.

The empirical part consists of practical information which was provided by the three researched companies mentioned above through questionnaires and interviews. The analysed data concludes that the evaluation criteria which are given in theory are also used in practice. In addition, it was discovered that a further criteria category is applied within the researched companies. The values of the evaluation criteria depend on the goals of the respective company. The theoretical evaluation models on the other hand are not used by the examined sporting goods manufacturers. All of them use their own methods which are presented in the empirical as well as in the analytical part of this thesis. Finally, this thesis ends with a conclusion and with the answer of the research question.

Based on this thesis sporting goods manufacturers get an insight in specific supplier evaluation methods and thus gain the chance to learn how other companies within this industry evaluate and select their suppliers.

Place, publisher, year, edition, pages
2006. , p. 104
Series
LÄRARUTBILDNINGEN
Keywords [en]
supplier, supplier selection, sporting goods, evaluation methods, evaluation criteria
National Category
Economics
Identifiers
URN: urn:nbn:se:vxu:diva-857OAI: oai:DiVA.org:vxu-857DiVA, id: diva2:207176
Uppsok
samhälle/juridik
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Available from: 2006-09-18 Created: 2006-09-18 Last updated: 2010-03-10Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
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  • de-DE
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  • Other locale
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Output format
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