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100g glättat: En ideologikritisk analys av neoliberalismens inverkan på fristående gymnasieskolors marknadsföring
University of Kalmar, School of Human Sciences.
2007 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Swedish school system is today victim of facing competition. Today sees the school leadership the students like customers whom they depend to operate their school. But I have asked myself, what will be the new students see and how much this spectacle in both money and time that project will cost for the municipality and school teachers. The question is if whether the school will be better when the competition becomes school or just better marketed? I'm interested in how clearly ideologies emerge in schools brochures if we study them at critically and analytically way. I will study how the independent schools present themselves and what ideas they describe. Can we see the ideological arguments that Reagan and Thatcher had in the 80s who proved their controlled Swedish politicians argued in the 90s in the published material from the Swedish Independent schools today? Independent schools can be seen as vanguards in the Swedish school policy. The Neoliberal winds blowing can probably be best reflected by the private sector in pursuit of the student base. At the same time, the independent schools on the side of the ideologies that best describe the Neoliberal doctrine.

I'm interested in how and how societal change is implemented and how clear ideologies reflected in school materials in their struggle to become winners in the Swedish context of market adjustment. I will be studying the brochures from an ideology critical approach that highlights the ideological formulations that can be traced back to the basic ideology.

Place, publisher, year, edition, pages
2007. , p. 72
Series
Humanvetenskapliga institutionens rapportserie / Högskolan i Kalmar, ISSN 1654-6482
Keywords [en]
Neoliberals, Neoliberalism, Welfare Criticizer Ideology, Education, Welfare, Economies, Equality, Ideology, Private Schools
Identifiers
URN: urn:nbn:se:hik:diva-1762OAI: oai:DiVA.org:hik-1762DiVA, id: diva2:221206
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Available from: 2009-07-10 Created: 2009-06-03 Last updated: 2010-03-10Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf