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Producenternas möjligheter att kommunicera sitt varumärke
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that are competing with the producers, this leads to the fact that producers in some cases are having trouble communicating their brand to the end-consumer. The fact that the producers marketing through retailers now is more limited than before, the producers now have to capture the consumers wants and needs through other channels.

This essay is based on a qualitative method involving seven interviews. The persons that we've chosen to interview are carefully selected based on their specific knowledge about the subject in question.

Place, publisher, year, edition, pages
2009. , p. 87
Keywords [sv]
Producentvarumärken, Marknadsföringskanaler, Internet, Event, Relationer, Utveckling, Förändring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hik:diva-1856OAI: oai:DiVA.org:hik-1856DiVA, id: diva2:223592
Presentation
(Swedish)
Uppsok
samhälle/juridik
Supervisors
Available from: 2009-06-18 Created: 2009-06-12 Last updated: 2010-03-10Bibliographically approved

Open Access in DiVA

fulltext(615 kB)834 downloads
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Type fulltextMimetype application/pdf

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Bergstrand, FredrikEliasson, DanielLandin, Kristoffer
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf