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Internet som Relationsbyggare inom fotbollen: En fallstudie av Kalmar FF
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose with this essay is to analyze how football clubs can use Internet in sense of creating stronger relations towards their supporters and build an excellent experience before and after a specific football game. We have used the Swedish football club Kalmar FF as a role model throughout the essay. The techniques of the modern world are escalating and the World Wide Web tends to be more important in the way of creating experiences and relations. The essay is based on a qualitative research method which is based on and contains four independent interviews. The persons have been chosen by us for their knowledge in the specific subject. The material from these interviews is the fundamental which this analyze is based upon, the analyze can be found in the fourth chapter of this essay. We have also made a study where all the Swedish football clubs from the highest division are included.

Place, publisher, year, edition, pages
2009. , p. 65
Keywords [sv]
Relationer, Kalmar FF, Fotboll, Internet, Hemsidor, Social Media
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hik:diva-1888OAI: oai:DiVA.org:hik-1888DiVA, id: diva2:223997
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Available from: 2009-06-18 Created: 2009-06-15 Last updated: 2010-03-10Bibliographically approved

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fulltext(568 kB)347 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf