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Leading Beautifully: Towards a more efficient and legitimate future
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Most of the literature explores ethics through the concept of Corporate Social Responsibility, but little is written on Virtue-Ethics; in the sense of an individualistic quest towards human values and virtues. This Report “innovates” in the sense that it explores the concept of aestheticism when applied to business practices.

Different metaphors about theatre, and music such as songs and jazz, serve to illustrate how businesses can add an aesthetic touch to the organisational life. Followers become supporters, and the leader does not control but inspire her audience.

The concept of aestheticism is further analysed in view of the current economic environment; hoping for a growing awareness on the need to shift towards a new style of leadership, that would imply greater sense of individual responsibility.

Place, publisher, year, edition, pages
2009. , p. 74
Keywords [en]
Aesthetics, Beauty, Relational Phenomenon, Virtues
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hik:diva-1986OAI: oai:DiVA.org:hik-1986DiVA, id: diva2:225460
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Available from: 2009-06-29 Created: 2009-06-28 Last updated: 2010-03-10Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf