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Åsikter med ansikten: - en undersökning av journalisters synlighet på bildbyline och i åsiktstexter
University of Kalmar, School of Communication and Design.
University of Kalmar, School of Communication and Design.
Responsible organisation
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [en]

We have surveyed how the visibility of journalists has changed over the past 20 years. We

have looked at the amount and sizes of bylines in three Swedish newspapers, during one week

in 2007, 1997 and 1987, which resulted in 54 newspapers and 7099 texts. We also examined

the amount and sizes of chronicles, and other texts in the newspapers that only contain

opinions and analyzes of the journalists. This shows us how much space in the newspapers

that are dedicated to the journalists.

The conclusion is that the journalists are more visible in the newspapers today than they were

in 1987. For example, one third of all the texts in Aftonbladet were accompanied with a

photobyline (image of the journalist) 2007. In 1987 only 14 percent of the texts had a

photobyline. In the tabloid press the photobylines are also larger 2007 than they were in 1987.

A photobyline has several purposes; for example to transform the journalist into a star, or a

brand that represents the newspaper, or simply to create a feeling of closeness with the reader.

But journalists are not only exposed through photobylines, but also in texts containing their

own opinions, analyzes and comments. These texts are more common in 2007 than they were

1987 in all the three newspapers we examined. The space dedicated to opinion-based material

is also bigger now than it was in 1987. Traditionally, a journalist who writes chronicles is

called a columnist, since the space of the chronicle was just a column. But today there are

chronicles that stretches over an entire page or even two pages.

Place, publisher, year, edition, pages
2008.
Keyword [en]
Photobyline, byline, visibility for journalists, journalists as brands, local press, tabloid and morning press, columnist, Barometern, Aftonbladet, Dagens Nyheter, mediapersonalities, brands
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hik:diva-714OAI: oai:DiVA.org:hik-714DiVA, id: diva2:24360
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2008-12-15 Created: 2008-12-15 Last updated: 2010-03-10Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf