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De fyra små dvärgarna: om stereotypisering av amerikanska presidentkandidater
University of Kalmar, School of Communication and Design.
2008 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
The four little dwarfs : stereotyping of American Presedential Candidates (English)
Abstract [en]

The study examined the portryal of the four American Presidential candidates Barack Obama, Hillary Clinton, Mitt Romney and John McCain, in three major New York City newspapers,during a period of two weeks in February – March, 2008.In order to examine what kind of individual characteristics were attributed to the fourcandidates, I used semiotic analysis for a closer examination of the pictures published in thethree different newspapers, and discursive analysis to closer examine the texts written aboutthe four different candidates. I compiled my data and summarized the results, regardless of which newspaper the text or picture analyzed was published in. The results of my study showed that Barack Obama, as the only black candidate, was portrayed as a immature person incapable of controlling his emotions, Hillary Clinton, as the only female candidate, was portrayed as a weaker individual, unable to handle the situation exposed to her as a presidential candidate, cracking under pressure. McCain was the only candidate attributed with positive qualities, as strength, whilst Mitt Romney was portrayed as a rich playboy.

Place, publisher, year, edition, pages
2008. , p. 95
Keywords
American Presidential Candidates, Barack Obama, Hillary Clinton, Mitt Romney John McCain, Discourse, Semiotic denotation – connotation, U.S.A., primary elections
Identifiers
URN: urn:nbn:se:hik:diva-771OAI: oai:DiVA.org:hik-770DiVA, id: diva2:25365
Presentation
(English)
Uppsok

Supervisors
Available from: 2009-01-21 Created: 2008-09-24 Last updated: 2010-03-10Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf