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Quality, Innovation & Differentiation (QID): A Case Study
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. (Marknadsföring)ORCID iD: 0000-0002-3055-1108
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. (marknadsföring)ORCID iD: 0000-0003-3323-907X
2007 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

According to our knowledge, no examination has been made regarding the triangle relationship between Quality, Innovation and Differentiation, QID, and what significance has QID for a firm's competitive position.

This article aims to theoretically and empirically develop an understanding of the  role of quality, innovation and differentiating in the competitiveness of an organization and proposes a holistic, cross-disciplinary model of the quality, innovation and differentiation QID). A case study shows that linking QID is necessary for sustaining competitive advantage in the hyper-competitive world.  The features and essentials in the attainment of such an approach are tentatively constructed through the total relationship management (TRM) and the 5Qs (five qualities) models. It shows that that QID and competitiveness are all linked. QID and total relationship management are strongly related to competitive advantages.  Thus we argue that TRM can be seen as administrative and process innovation, which facilitate technological innovation.

Place, publisher, year, edition, pages
2007.
Keyword [en]
Quality; Innovation; Differentiation
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:vxu:diva-7335OAI: oai:DiVA.org:vxu-7335DiVA, id: diva2:300036
Conference
8th International Research Conference on Quality, Innovation and Knowledge Management “Industry and Academia Collaborating New Delhi, India 12-14 February, 2007
Available from: 2010-02-24 Created: 2010-02-24 Last updated: 2016-05-03Bibliographically approved

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Zineldin, MosadPhilipson, Sarah

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CiteExportLink to record
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Citation style
  • apa
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  • ieee
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  • vancouver
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  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
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