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Den värdefulla insidan: en fallstudie av Swedbank Stadion
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this essay is to look at the Swedbank Stadion, which is a modern stadium in the south of Sweden. Swedbank Stadion is the home ground of Malmö FF, one of the largest football team in Sweden, and the goal is to create value for the team. The stadium owners have to get companies to hire premises inside of the stadium so they can pay for the home ground of Malmö FF. Therefore we have focused on the servicescape in the stadium and how it can create value for the companies that act on Swedbank Stadion on a daily basis.

This study of the Swedbank Stadion is based on a qualitative approach. The qualitative approach is chosen because we wanted to establish deeper understanding for the case itself. The empirical materials have been collected in six interviews with people who have a close insight to the stadium and knowledge of how the collaboration with the companies in it progress. Those interviews are our base for the analyses in this essay. In the last two chapters in this study you can read about our conclusions and what we think about the stadium and its customers.

Place, publisher, year, edition, pages
2010. , p. 68
Keywords [sv]
Swedbank Stadion, idrottsarena, evenemangsarena, servicelandskap, värdeskapande, platsens värde, platsmarknadsföring, socialt värde
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-170OAI: oai:DiVA.org:lnu-170DiVA, id: diva2:305656
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-03-25 Created: 2010-03-24 Last updated: 2010-03-25Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf