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Relational Marketing Strategy in Corporate Chains – BCR’s Customer Specific Marketing.
University of Kalmar, Baltic Business School.
2003 (English)In: AMS (Academy of Marketing Science) Annual Conference. Proceedings., Washington D.C., 2003Conference paper, (Refereed)
Place, publisher, year, edition, pages
Washington D.C., 2003.
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-4699OAI: oai:DiVA.org:lnu-4699DiVA: diva2:314559
Note
Nummer: Available from: 2010-04-27 Created: 2010-04-27 Last updated: 2011-05-30Bibliographically approved

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Hultén, Bertil
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf