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Internet, Pappret och Pengarna: En kvalitativ studie av tidningars digitala marknadsekonomi 2010
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2010 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Internet, the paper and the money : A qualitative study about newspapers digital market economy 2010 (English)
Abstract [en]

Abstract

Introduction: Today there’s little doubt that various Internet solutions have great potential when it comes to distributing news and journalism in the future. As the paper format decreases, Internet is getting more and more mainstream. But there are revenue issues regarding the web. Newspaper companies are learning that the conditions on the Internet are different and that you can’t profit in the same way that you do with the paper.

Purpose: The purpose of this thesis is to enhance the knowledge about what general aspects that affects newspaper’s revue issues on the Internet. It’s necessary through a business perspective, to be able to make profit and survive as a company in the future.

Problem statement: Can newspapers make their business profitable on the Internet and in that case how?

Approach: The problems are approached with a qualitative method of use. Ten interviews with various people related to the Swedish newspaper business have been performed. Among those are professors, editor in chiefs, journalists, bloggers et cetera.

Conclusions: My conclusion is that there are possibilities for newspaper companies to make profit on the Internet. But in many cases there is a lot of work to be done in order to succeed in the future. One important part is to adapt to the new media environment. The main problem that has built this problematic situation is that the concept of newspaper business hasn’t been revised in many years, and is therefore outdated on the Internet. The business is in need of new innovative minds that can seek new media solutions that fit in today’s context.

Keywords: Newspaper, Internet, revenue, social media, paywall, profit, media, new media channels, innovation, business in media, development, advertising solutions.

Grateful thanks to: Andreas Ekström, Anna Serner, Anette Novak, Emanuel Karlsten, Gunilla Sax, Joakim Jardenberg, Martin Jönsson, Robert Picard, Rolf van den Brink and Sofia Mirjamsdotter.

Place, publisher, year, edition, pages
2010. , 38 p.
Keyword [en]
Newspaper, Internet, revenue, social media, paywall, profit, media, new media channels, innovation, business in media, development, advertising solutions
National Category
Media and Communications Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-5770OAI: oai:DiVA.org:lnu-5770DiVA: diva2:321826
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-11 Created: 2010-06-02 Last updated: 2010-07-11Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf