lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Shoppertainment: "Going shopping is the new going to church" - Mackereth S.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. We have used a qualitative method with an inductive approach and the empirical data is collected through interviews. Literature we have chosen focus on how an experience is created in clothing stores. We have in our research found out that an experience is created through entertainment, products and personnel. The architecture, decor, props and activities that engage customers can create a store experience.

Place, publisher, year, edition, pages
2010. , p. 44
Keywords [sv]
beklädnad, branschblandning, butiksmiljö, detaljhandel, mode, personal, shopping, underhållning, upplevelse, varor
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-6264OAI: oai:DiVA.org:lnu-6264DiVA, id: diva2:325004
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-06-18 Created: 2010-06-16 Last updated: 2010-06-18Bibliographically approved

Open Access in DiVA

fulltext(1927 kB)488 downloads
File information
File name FULLTEXT02.pdfFile size 1927 kBChecksum SHA-512
e8dab8c8fc70aebe35332b67ee9b21db9864e0350722a74aa8b49e8d68c9e2edd9add8ca48519db3ed4fe2db45d4174be6a2a8792170cba4a9ebba8d84d52273
Type fulltextMimetype application/pdf

By organisation
Linnaeus School of Business and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 488 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 453 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf