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Dialogens betydelse för företag: Hur företag bör agera och uppträda när de marknadsför sig i sociala medier
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2010 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.

I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis. One of those is Lena Carlsson, who founded the social media agency Kreafon and is also the first author to write a book in Swedish about social media marketing.

My study results show that social media are for people and that companies need to have this in mind when they enter the new digital channels to convince people about their products. They can’t continue with the traditional ways of marketing in social media, because here it is all about talking with people not to them. There are no big risks for companies to go in to social media. But if you choose to, you need to be there for your customers to 100%. The customers demand that you to listen and respond to both positive and negative criticism.

Place, publisher, year, edition, pages
2010.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-6835OAI: oai:DiVA.org:lnu-6835DiVA, id: diva2:330551
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-19 Created: 2010-07-15 Last updated: 2010-07-19Bibliographically approved

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Dialogens betydelse för företag(685 kB)348 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf