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Kunden, din nya kollega: En studie av Telias marknadskommunikation via sociala medier
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In the autumn of 2009 the concept of social media was heard in association with marketing communications all around our globe. Social media is today growing at a rapid pace and companies all over the world want to get in on the revolutionary newfound method for communication. It has been said that this phenomena breaks the barrier between the customer and the company. It has also been said that it engages the customer with the company and therefore makes the customer loyal towards the company. Certainly this phenomenon comes with many benefits, but are there any disadvantages? This inevitably leads us to our case study: How does Telia, use social media in their marketing communications with their customers? We will throughout this case study investigate how Telia manages their marketing communications through the social media.

Place, publisher, year, edition, pages
2010. , 93 p.
Keyword [sv]
sociala medier, telia, marknadskommunikation
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-7441OAI: oai:DiVA.org:lnu-7441DiVA: diva2:344214
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-08-23 Created: 2010-08-18 Last updated: 2010-08-23Bibliographically approved

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Citation style
  • apa
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