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Konsten Att Motivera: - En fallstudie av ledarskap i projektorienterade, kreativa företag
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The Art of Motivation : - a case study of leadership within project-oriented, creative corporations (Swedish)
Abstract [en]

Success in a business is often related to creativity and effective communication. Due to the increasing complexity in products and services in most industries people are being forced to cooperate in order to achieve their goals. We can assume that this is a factor to why so many studies concerning teams have been produced recently. Teams are often spoken of as an excellent form of working in. Although, as a manger, to handle all the different components and to keep the co-workers motivated may occasionally be troublesome. In this study we examine how leaders in project-orientated and creative companies work with communication tools to motivate co-workers. A goal has been to find patterns and gaps in how the companies succeed or fail with this task. A further goal has therefore been to develop the leaders’ insight in how to motivate the teams within the companies we have studied. To accomplish these goals we decided to involve both the leaders and the co-workers perspective on creative motivation. We have chosen a qualitative research method where we have interviewed two persons in each company; one leader and one co-worker. Our analysis is based on the collected data from these interviews – integrated with theory we believe is appropriate. The study has enlightened us with several similarities in how the studied companies handle communication and motivation. These similarities work as a foundation for our conclusions, which could be briefly summoned as; a balance between formal leadership and informal communication is of importance in these kind of businesses, the nonverbal communication has to be confirmed by the verbal, informal communication in combination with frequent meetings with the team gives lasting creativity and lastly that co-workers in the creative sector are in constant need of new stimulating challenges.

 

Place, publisher, year, edition, pages
2010. , p. 55
Keywords [en]
Communication, Leadership, Management, Motivation, Creativity, Team
Keywords [sv]
Kommunikation, Ledarskap, Management, Motivation, Kreativitet, Team
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-8627OAI: oai:DiVA.org:lnu-8627DiVA, id: diva2:353115
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-09-24 Created: 2010-09-24 Last updated: 2010-09-24Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf