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Consumer Perceptions on Wooden Multistory Houses: Segmenting International Markets
Linnaeus University, Faculty of Science and Engineering, School of Engineering.
2010 (English)In: The Role of Wood Science in the Green Building Movement: Markets for use of solid and engineered wood products in green construction, 2010Conference paper, (Other academic)
Place, publisher, year, edition, pages
2010.
Keyword [en]
Means-End Chain Theory, Means End Theory, laddering technique, laddering, Association Pattern Technique, end use analysis, wooden multistory houses, timber construction, wood construction, wooden housing, international marketing strategies
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
URN: urn:nbn:se:lnu:diva-10159OAI: oai:DiVA.org:lnu-10159DiVA: diva2:388772
Conference
International Convention of Society of Wood Science and Technology and United Nations Economic Comission for Europe - Timber Commitee
Available from: 2011-01-18 Created: 2011-01-18 Last updated: 2011-03-21Bibliographically approved

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Consumer Perceptions on Wooden Multistory Houses: Segmenting International Markets

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf