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Competition antecedents of a firm’s business focus and the moderation effect of market knowledge
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. (Marknadsföring)
2010 (English)In: Proceedings of the 30th Annual International Conference of The Strategic Management Society, Rome, Italy, 12-15 September, 2010. , Strategic Management Society , 2010Conference paper, (Refereed)
Abstract [en]

In formulating a focus strategy, the firm needs to achieve a fit between the product/market scope and competition. This paper explores competition antecedents of the firm’s degree of focus, and the moderating effect of market knowledge. The paper emphasizes impacts of the main competitor’s scope and strategic behavior, and competition-based customer access obstacles. To test hypotheses, the study uses data on 430 Swedish firms and contrasts firms with limited and extensive market knowledge. It was found that the competitor’s scope and strategic behavior positively triggers the firm’s focus. The main competitor’s market focus has a greater impact if the firm possesses extensive market knowledge, while the competitor’s strategic behavior affects the firm’s scope only if the firm has extensive experience. The paper discusses theoretical contributions.

Place, publisher, year, edition, pages
Strategic Management Society , 2010.
Keyword [en]
Competition, business strategy, market knowledge
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-10502OAI: oai:DiVA.org:lnu-10502DiVA: diva2:394163
Conference
Annual International Conference of The Strategic Management Society
Note

Ej belagd 20150614.

Available from: 2011-02-02 Created: 2011-02-02 Last updated: 2015-06-15Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf