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Competition antecedents of strategy differentiation: A study of managerial cognition
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. (Marknadsföring)ORCID iD: 0000-0003-0455-0643
2010 (English)In: Proceedings of the Special Conference of the Strategic Management Society, Levi Summit, Finland, 17-20 March, 2010., Strategic Management Society , 2010Conference paper, Published paper (Refereed)
Abstract [en]

This study relies on managerial cognition literature and extends our understanding of firm strategy antecedents. The model suggests that the firm’s perceived competition and market experience affect its differentiation. The model contrasts two competition contingencies stemming from industrial organization theory and competitive dynamics theory (barriers to competition and competitors’ differentiation). Hypotheses were tested on 168 Swedish firms competing in the Swedish and Polish markets. First, it was found that perceived competition may consist of three reliable factors: government requirements, dominant competitors, and the main competitor’s differentiation. Second, the barrier of dominant competitors and the main competitor’s differentiation affect the firm’s differentiation positively, while the firm’s market experience has a reinforcing effect. The main effect of market experience is negative. Contributions to literature are discussed.

Place, publisher, year, edition, pages
Strategic Management Society , 2010.
Keywords [en]
Competition, business strategy, differentiation, cognition
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-10503OAI: oai:DiVA.org:lnu-10503DiVA, id: diva2:394169
Conference
the Special Conference of the Strategic Management Society, Levi Summit, Finland, 17-20 March, 2010.
Note

Ej belagd 20150614.

Available from: 2011-02-02 Created: 2011-02-02 Last updated: 2018-05-17Bibliographically approved

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Pehrsson, Anders

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf