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Proactive Marketing-Strategy: Components and Response in Economic Turbulence
Linnaeus University, School of Business and Economics, Department of Marketing. (Marknadsföring)
Linnaeus University, School of Business and Economics, Department of Marketing. (Marknadsföring)
2013 (English)In: Interdisciplinary Journal of Economics and Business Law, ISSN 2047-8747, Vol. 3, no 1, p. 8-30Article in journal (Refereed) Published
Place, publisher, year, edition, pages
London: CJEAS Ltd. , 2013. Vol. 3, no 1, p. 8-30
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Business Administration
Research subject
Economy, Marketing
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URN: urn:nbn:se:lnu:diva-10570OAI: oai:DiVA.org:lnu-10570DiVA, id: diva2:394832
Available from: 2011-02-03 Created: 2011-02-03 Last updated: 2014-11-10Bibliographically approved

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Hultén, BertilRytting, Leif

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