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Sensory Marketing: The Multi-Sensory Brand Experience
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. (Marknadsföring)
2010 (English)In: The six senses: the essentials of marketing : conference proceedings, Copenhagen Business School, Dept. of Marketing, , 2010Conference paper, (Refereed)
Place, publisher, year, edition, pages
Copenhagen Business School, Dept. of Marketing, , 2010.
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-10572ISBN: 978-87-92569-01-1 (print)OAI: oai:DiVA.org:lnu-10572DiVA: diva2:394833
Conference
39th EMAC (European Marketing Academy) Conference, "The Six Senses – The Essentials of Marketing" Copenhagen, 1-4 juni, 2010
Available from: 2011-02-03 Created: 2011-02-03 Last updated: 2015-05-28Bibliographically approved

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Hultén, Bertil
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf