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Sensorial Brand Strategies for Co-Creation of Value In a B2B and B2C Context
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. (Marknadsföring)
Porto university, Portugal. (Marketing Group)ORCID iD: 0000-0002-1540-2657
Porto University, Portugal. (Marketing Group)
(English)Manuscript (preprint) (Other academic)
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Business Administration
Research subject
Economy, Marketing
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URN: urn:nbn:se:lnu:diva-10607OAI: oai:DiVA.org:lnu-10607DiVA, id: diva2:395372
Available from: 2011-02-06 Created: 2011-02-06 Last updated: 2015-09-07Bibliographically approved

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Hultén, BertilRodrigues, Clarinda

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CiteExportLink to record
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  • ieee
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