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Motivations behind Corporate Social Responsibility: A case study of Arla Foods
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Introduction

Corporate social responsibility (CSR) is gaining more attention by society in recent years. The authors chose Arla Foods in the dairy industry, which is one of the leading dairy companies in the world and headquarter in Viby, Denmark, as a case study.

Problem discussion

Many researchers have been engaged in researching CSR activities; a modern corporation can gain numerous benefits. To investigate motivations behind CSR is to know why a company chooses to commit to CSR while there is the growing attention among stakeholder groups towards a company’s behaviors. In this study, the authors chose Arla Foods as a case company for their high interest in CSR activities and accessibility.

Purpose

To investigate motivations behind a company’s practiced CSR activities.

Methodology

In this study, the authors took interpretivism and practiced in a deductive way. By examining existing theories and collecting data, qualitative research has been chosen in order to investigate motivations behind Arla Foods’s CSR. Primary and secondary data are collected to ensure the quality of the study.

Empirical

The empirical materials collected from the code of conduct and annual report of Arla as well as information from interviewee are reliable, exact, and consistent with theory.

Analysis

Exploring the connection between theories and empirical which have been divided into definition of CSR, stakeholder and three motivations of Arla.

Conclusion

What CSR Arla is doing is consistent with definition which examined the categories of Arla’s CSR activities, however those activities are tools or implements to help reach the company’s financial goals.

Place, publisher, year, edition, pages
2011. , p. 68
Keywords [en]
CSR (corporate social responsibility), motivation, Arla Foods
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-12451OAI: oai:DiVA.org:lnu-12451DiVA, id: diva2:422662
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-23 Created: 2011-06-13 Last updated: 2011-06-23Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf