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Design management som framgångsfaktor för att skapa starka varumärken inom möbelbranschen
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study has been to examine how Swedish companies in the furniture business use design management as a way to gain strong brands. This topic is relevant since the competition on the market is growing and companies forces to find new ways to create strong and commercial brands. Design in companies has come to be a coordinating factor to meet the need for innovation in a changing environment. Design has a significant role in the world we live in, the choices and the companies are many, which means that the trademark in combination with a well implemented designstrategy is increasingly critical. My ambitions have been to describe how Swedish companies in the furniture business use design management and what impact it has had. To fulfill my purpose I have targeted two questions which are:

What advantage is there when companies implement design management in brand building?

What disadvantage is there when companies implement design management?

For this study I have used a qualitative method, to get the empirical material I have conducted seven interviews with recognized people in the furniture business, which has given me a basis for my analysis. In the final chapters I present my conclusions of the study. I have found that design management has an essential role in furniture companies, by the way design attracts attention and adds value.

Place, publisher, year, edition, pages
2011. , p. 64
Keywords [sv]
Design management
Identifiers
URN: urn:nbn:se:lnu:diva-13060OAI: oai:DiVA.org:lnu-13060DiVA, id: diva2:426781
Educational program
Marketing Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-27 Created: 2011-06-26 Last updated: 2011-06-27Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf