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Vad är en smaksak?: En studie i auditiva stimulis påverkan på konsumentbeslut
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Abstract

Purpose

To test if the decision-making process of customers in a restaurant environment can be influenced by auditory stimulation.

Methodology

An inductive and deductive approach to a qualitative research method. An experimental design through a focus group and an experiment. Results of the experiment has been statistically tested through a Chi-square-test. It tests the possibility that chance could have been the reason for variations during the experiment and not manipulation.

Findings

A statistically significant correlation between culturally conditioned music in a restaurant environment and the sales of shrimp baguettes.

Theoretical implications

Findings of the study confirms the theoretical hypothesis that states the customers decision-making process in a restaurant environment to be influenced by auditory stimulation.

Paper type

Bachelor thesis, 15 hp

Keywords

Sensory marketing, sense of hearing, perception

Place, publisher, year, edition, pages
2011. , p. 40
Keywords [sv]
sinnesmarknadsföring, marknadsföring, perception, ljud-miljö, restaurangbranschen, atmosfär, konsumentbeteende
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-13204OAI: oai:DiVA.org:lnu-13204DiVA, id: diva2:427822
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-29 Created: 2011-06-28 Last updated: 2014-07-04Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf