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From product to Service and Experience and back: How traditional marketing is enriched by refocusing.
Philipson, Sarah
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
ORCID iD:
0000-0003-3323-907X
2012 (English)
In:
Relationship Management for the Future
:
/ [ed] M. Zineldin, Frederic Bill, Valentina Vasicheva, Sarah Philipson, Michaela Sandell, Lund: Studentlitteratur AB, 2012, p. 77-86
Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2012. p. 77-86
Keywords [en]
Script, Products, Services, Experiences, "Consumption as experience"
National Category
Business Administration
Research subject
Economy, Marketing; Economy, Business administration
Identifiers
URN:
urn:nbn:se:lnu:diva-15292
ISBN:
9144069855 (print)
ISBN:
9789144069852 (print)
OAI: oai:DiVA.org:lnu-15292
DiVA, id:
diva2:452527
Available from:
2011-12-08
Created:
2011-10-31
Last updated:
2019-01-28
Bibliographically approved
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Philipson, Sarah
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
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html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
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