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From product to Service and Experience and back: How traditional marketing is enriched by refocusing.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.ORCID iD: 0000-0003-3323-907X
2012 (English)In: Relationship Management for the Future: / [ed] M. Zineldin, Frederic Bill, Valentina Vasicheva, Sarah Philipson, Michaela Sandell, Lund: Studentlitteratur, 2012, 77-86 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2012. 77-86 p.
Keyword [en]
Script, Products, Services, Experiences, "Consumption as experience"
National Category
Business Administration
Research subject
Economy, Marketing; Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-15292ISBN: 9144069855 (print)ISBN: 9789144069852 (print)OAI: oai:DiVA.org:lnu-15292DiVA: diva2:452527
Available from: 2011-12-08 Created: 2011-10-31 Last updated: 2014-09-23Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf