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Business strategy in different contexts
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. (Marknadsföring)
Halmstad University.
2011 (English)In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 23, no 5Article in journal, Editorial material (Other academic) Published
Abstract [en]

Researchers have produced extensive knowledge of the content of business strategy and the process of formulating and implementing strategy. We also know that business strategy cannot be isolated from the environmental context in which the strategy is shaped. As a certain business strategy concerns a set of products that are brought to a market, the market context is important. Further, customers and competitors are major actors of a market, and the structure and behaviour of these actors generally manifest characteristics of the market context. However, our knowledge of the impact of the market context is limited.

Place, publisher, year, edition, pages
Emerald , 2011. Vol. 23, no 5
Keyword [en]
Business strategy, market context, performance
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-15305DOI: 10.1108/ebr.2011.05423eaa.001OAI: oai:DiVA.org:lnu-15305DiVA: diva2:452555
Projects
Svenska miljöteknikföretags marknadsexpansion
Available from: 2011-10-31 Created: 2011-10-31 Last updated: 2016-05-26Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
  • rtf