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Sustainable strategic sourcing decisions: The logic of appropriateness applied to the Brazilian market
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (English)In: Strategic Outsourcing, ISSN 1753-8297, Vol. 4, no 1, 89-106 p.Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to identify and analyze the factors that influence strategic sourcing decisions to the Brazilian market based on societal and natural values.

Design/methodology/approach – A case study method is used because of its suitability for exploring how a Scandinavian multinational corporation can respond to the social context in the Brazilian market by matching, in competition with other firms, its own values, norms and beliefs to those prevailing in the Brazilian market.

Findings – The response to the social context in the Brazilian market and the integration with the group's ethical standards comprise certain appropriate corporate social responsibility practices that result in natural and social benefits for the stakeholders, which in turn creates social advantages.

Research limitations/implications – The study is focused on the Brazilian market and would benefit from the availability of data in other emerging country markets that pose potential outsourcing destinations, enabling a comprehensive analysis from an integrated economic and sustainability perspective, including how societal advantages are transformed into competitive advantages.

Practical implications – Management scholars should apply a socio-economic perspective to strategic sourcing decisions in emerging country markets in accordance with the logic of appropriateness, which enables a broader and more holistic approach towards strategic sourcing decisions, what influences them, how to sustain them, and deciding how to effectively match the requirements of the external institutional setting of the specific emerging country market and how to establish relationships between decision makers on global and regional levels.

Originality/value – In contrast to authors who have theorized about strategic sourcing decisions from an economic market perspective, a socio-economic approach is taken in this paper to establish an institutional base and a network foundation for analyzing the social context of the Brazilian market.

Place, publisher, year, edition, pages
2011. Vol. 4, no 1, 89-106 p.
National Category
Social Sciences
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-15347DOI: 10.1108/17538291111108444OAI: oai:DiVA.org:lnu-15347DiVA: diva2:452837
Available from: 2011-10-31 Created: 2011-10-31 Last updated: 2013-06-13Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf