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Look at yourself!: Visual perspective influences moral judgment by level of mental construal
Lunds universitet.ORCID iD: 0000-0001-6134-0058
Lunds universitet.
Lunds universitet.ORCID iD: 0000-0002-6456-5735
2013 (English)In: Social Psychology, ISSN 1864-9335, E-ISSN 2151-2590, Vol. 44, no 1, p. 42-46Article in journal (Refereed) Published
Abstract [en]

Previous research (Libby, Shaeffer, & Eibach, 2009) has established that a third-person (external) visual perspective elicitsmore abstract processing than a first-person (inner) perspective. Because many moral principles constitute abstract psychological constructs,we predicted that they should weigh more heavily when people adopt a third-person visual perspective. In two experiments weshow that a third- (vs. first-) person visual perspective leads to harsher judgments of one’s own morally questionable actions. Moreover,we demonstrate that this effect can be partially explained by level of mental construal. The present research suggests that simple visualperspective techniques may be used to promote moral behavior.

Place, publisher, year, edition, pages
Hogrefe & Huber Publishers, 2013. Vol. 44, no 1, p. 42-46
National Category
Psychology
Research subject
Social Sciences, Psychology
Identifiers
URN: urn:nbn:se:lnu:diva-16010DOI: 10.1027/1864-9335/a000100OAI: oai:DiVA.org:lnu-16010DiVA, id: diva2:463546
Available from: 2011-12-09 Created: 2011-12-09 Last updated: 2017-12-08Bibliographically approved

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Agerström, JensCarlsson, Rickard

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