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Internet viewing and buying habits: a cross-cultural study
Frostburg State University.
Frostburg State University.
Baden-Württemberg Cooperative State University.
Luleå tekniska högskola.
2010 (English)In: AIMS International Journal of Management, ISSN 1939-7011, Vol. 4, no 3, 5-19 p.Article in journal (Refereed) Published
Abstract [en]

Today’s college students are technologically savvy, have greater disposable income, and are comfortable shopping. A cross-cultural study of college students from various countries was conducted to determine their Internet viewing and buying habits. This paper focuses on cross-cultural comparison of Sweden, Germany, and USA respondents. The results reveal the amount of time spent online, the time of the day when they are online, the sites they frequent, and the type and amount of their online purchases. Statistically significant differences in viewing and buying habits were found between students from the various countries. Implications for businesses are offered as well.

Place, publisher, year, edition, pages
A I M S International , 2010. Vol. 4, no 3, 5-19 p.
Keyword [en]
Internet viewing, Buying, Sweden, Germany, USA
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-16155OAI: oai:DiVA.org:lnu-16155DiVA: diva2:465687
Available from: 2011-12-15 Created: 2011-12-15 Last updated: 2014-09-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf