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What makes people want to become self-employed?: applying the Theory of Planned Behavior
Luleå tekniska högskola.
Luleå tekniska högskola.
Luleå tekniska högskola.
Luleå tekniska högskola.
2009 (English)In: Advances in Management, ISSN 0974-2611, Vol. 2, no 11, 9-18 p.Article in journal (Refereed) Published
Abstract [en]

he world economy currently seems to be failing and the effects are being felt around the globe. There are many upcoming news about rising unemploy- ment, major corporations cutting jobs and workers who can’t seem to find work. The current economic climate makes many people wary of spending money, which can be bad news for those who make a living through the buying of others. Many things, however, are not simply going to go away because the economy is rough. Some buyers and employers may feel reticent when it comes to hiring and this could create trouble for those who survive by self employment. But in every economic crisis, some markets remain successful - and those who live through self employment are generally pretty good about applying their skills where needed. Increasing self-employment is an objective frequently seen on government agenda as small businesses are often seen as a remedy for unemployment and pivotal for economies to grow8. This paper contributes by specifying and testing the impact of internal factors that determine an individual’s decision on whether to become self employed. Understanding the internal drivers of individuals’ intentions will help to further trace the impact of external initiatives on individual behavior. Theory of Planned Behavior (TPB) has been applied on the most well established models explaining social behavior, to test the impact of attitude, social pressures and perceived control among Swedish men and women. Data are collected from over 400 Swedish university students with various backgrounds. The results provide that the strongest determinant of individuals’ intention to become self-employed is their attitude towards being self employed. Along with the attitude, men are mainly influenced by their perceptions of control, whereas women are affected by their perceived pressures in their social surrounding.

Place, publisher, year, edition, pages
2009. Vol. 2, no 11, 9-18 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-16163OAI: oai:DiVA.org:lnu-16163DiVA: diva2:465704
Available from: 2011-12-15 Created: 2011-12-15 Last updated: 2014-09-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf