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Vilka är männen och hur fångar vi dem?: En genusanalys av mannen i Frida och M Magasin
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Who are the men and how do we catch them? : A gender analysis of the construction of men in Frida and M Magasin. (English)
Abstract [en]

In the magazines on the shelves in Swedish shops there are a plethora of lifestyle magazines that tell us how to live, dress, and look in order to attain happiness. Many of these magazines are aimed at women of different ages and a common feature of them is that happiness comes when the perfect partner is found.

We have examined, using a gender perspective, how the magazines Frida and M Magazine construct boys and men. Through the construction of men and boys, we then examined how women are expected to find, please and keep the perfect partner.

Using a combined narrative, visual and critical discourse analysis, we found that traditional gender roles are often reproduced in these magazines. The woman is responsible for the home and family while the man is portrayed as the provider.

Place, publisher, year, edition, pages
2012. , p. 60
Keywords [en]
Gender, masculinity, Frida, M Magasin, journalism, media, magazine.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-17500OAI: oai:DiVA.org:lnu-17500DiVA, id: diva2:500426
Subject / course
Journalism
Educational program
Journalism and Media Production Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-02-21 Created: 2012-02-13 Last updated: 2012-02-21Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf