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Hur förpackas ett pris?: En semiotisk och retorisk analys av kommunikation på dagligvaruförpackningar.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Packaging a price : A semiotic and rhetoric analysis of communication in consumer goods packaging. (English)
Abstract [en]

Purpose: The study aim to investigate how semiotics and rhetoric’s in consumer goods packaging design can communicate a price, and how the communication varies through different price segments. 

Background: To guide and explain in which way the various visual and tactile elements communicate we conclude the different components of a package and describe the historical symbolism of color, typography and visual communication. 

Theories: The theoretical framework focus on visual communication including redundancy and entropy. The subject is broadened with theories including semiotic signs and rhetorical persuasion means which aim to view the cultural aspects of the visual communication. 

Methodology: This study has a qualitative approach to study the price-communication relations. The authors focuses on the message of the visual communication which gives the authors a chance to analyze the meaning of rhetorical and semiotic signs close up through a hermeneutic approach. 

Conclusions: Consumer goods packaging communication can through semiotics and rhetoric’s indeed communicate a price within a culture. Our study mainly shows differences between the higher and lower price segments using semiotic and rhetoric analysis while the middle price segment is fluid in its positioning between the other price segments. The study also concludes that semiotic and rhetoric signs may change with time. 

Place, publisher, year, edition, pages
2012. , 47 p.
Keyword [sv]
Retorik, Semiotik, Visuell kommunikation, Textur, Färg, Förpackning, Typografi, Dagligvaror
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-21863OAI: oai:DiVA.org:lnu-21863DiVA: diva2:558139
Subject / course
Media and Communications Science
Educational program
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-10-02 Created: 2012-10-02 Last updated: 2012-10-02Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf