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Ett steg framåt eller ett steg bakåt?: En studie om hur konsumenter prioriterar säkerhet och enkelhet vid val av moderna eller traditionella betalningsmedel
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
One step forward or one step backwards? : A survey about how consumers prioritize safety and ease of use in the choice of modern or traditional pay method (English)
Abstract [sv]

Syfte: Identifiera de olika betalningsmedlen för att finna samband mellan upplevelserna av deras säkerhet, enkelhet och hur dessa aspekter påverkar valet av betalningsmedel.

Metod: Kvantitativ metod

Teori: Litteratur, vetenskapliga artiklar och empiriska rapporter

Empiri: En enkätundersökning gjordes för datainsamling

Slutsats: Undersökningen bekräftar att både upplevelsen av säkerhet och enkelhet påverkar konsumenterna i valet av betalningsmedel. Vår undersökning visar att enkelhet ör den vanli-gaste och viktigaste orsaken för en konsument i valet av betalningsmedel. Undersökningen visar även att i olika ålderskategorier skiljer sig användandet av de olika betalningsmedlen åt och den visar även på olika värderingsgrunder vad gäller säkerhet och enkelhet mellan ålders-kategorierna för valet av betalningsmedel.

Abstract [en]

Purpose: Identify the different payment methods to find a connection between the perceived safety, the ease of use and how those aspects affects the choice of pay method in a buying process.

Method: Quantitative method

Theory: Literature, scientific articles and empirical reports

Empirical foundation: A survey was made to collect data

Conclusion: The research confirms that both safety and ease of use affects consumers in the choice of pay method. Our research shows that the ease of use is the most common and im-portant reason for a consumer when choosing a pay method. The survey also shows that in different age categories the use of the various means of payment is different and also shows a difference in the valuation of qualities as safety and ease of use between age categories for the choice of payment.

Place, publisher, year, edition, pages
2012. , p. 64
Keyword [en]
Payment method, future payment method, cash, cards, mobile payments, internet banking
Keyword [sv]
Betalningsmedel, framtida betalningsmedel, kontanter, kort, mobilbetalning, internetbank
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-22088OAI: oai:DiVA.org:lnu-22088DiVA, id: diva2:560438
Subject / course
Business Administration - Management Accounting
Educational program
International Business Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-10-16 Created: 2012-10-14 Last updated: 2012-10-16Bibliographically approved

Open Access in DiVA

fulltext(1479 kB)416 downloads
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Type fulltextMimetype application/pdf

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Cicek, MehmetTsilfidis, Georgios
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf