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Total Relationship Management (TRM) and 5 Qs Model as New Management Techniques: A Comparative Study for a Knowledge-Intensive Sector
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.ORCID iD: 0000-0002-3055-1108
Kadir Has University, Istanbul- Turkey.
Damanhour Universtiy-Faculty of Commerce- Egypt.
2012 (English)In: International Business and Management, ISSN 1923-841X, E-ISSN 1923-8428, Vol. 4, no 1, 1-17 p.Article in journal (Refereed) Published
Abstract [en]

The aim of this research is to develop a new conceptual quality assessment model including behavioural dimensions of student- professor relationship and student satisfaction for knowledge-intensive sector.

his study provides an empirical base to understand the complex an multidimensional nature of the quality of higher education and student satisfaction.

In this study that the TRM in higher education is a cumulative construct, summing various facets and variables which impacting students satisfaction,such as technical, functional, infrastructure, interaction culture and atmosphere variables. There are differences between Egypt and Turkey in Priority of the ten most important factors of effect satisfaction of higher education students.

The initial results are encouraging as they lay the groundwork for future studies.

The research provides a platform for ongoing investigation of university-citize relationship while improving and assuring outcomes for those involved in the process. It appears that the 5Qs instrument can have a useful diagnostic role to play in assessing and monitoring educational service quality, enabling staff to identify where improvements are needed from the students’ perspective.

In this research we describe a study  involving a new instrument, i.e. the 5Qs model and a new method. The result can be used by the university to reengineer and redesign creatively their quality management processes and the future direction of their more effective higher education quality strategies.

Place, publisher, year, edition, pages
Canadian Research & Development Center of Sciences and Cultures , 2012. Vol. 4, no 1, 1-17 p.
Keyword [en]
TRM; 5 quality model; Citizen; Students;
National Category
Educational Sciences
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-22882DOI: 10.3968/j.ibm.1923842820120401.1115OAI: oai:DiVA.org:lnu-22882DiVA: diva2:576832
Available from: 2012-12-13 Created: 2012-12-13 Last updated: 2016-05-03Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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