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Strategic Alliances, Total Relationship Management (TRM) and 5 Qs: Why do both Marriages and Strategic Alliances have over 50% failure rate?
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.ORCID iD: 0000-0002-3055-1108
2012 (English)In: ISO, TQM, Medical Tourism & Patient Safety Best Practive / [ed] Samueal Ho; Mosad Zineldin and Martin Amsteus, 2012, 115-123 p.Conference paper, Published paper (Refereed)
Abstract [en]

The paper describes theoretically with some empirical evidences the decision and result of strategic alliance as a relationship between people or as a love affair and a commitment to marriage which is ideally, based on shared interest, love, mutual trustworthiness, and commitment to continue the relationship. The main point is that, just as successful human marriages require clarity of needs, purpose, maturity, preparation, patience, nurturing, flexibility, commitment, trust, and compromise, so too will such prerequisites apply to successful organizational strategic alliance relationships.

 

The main task of this conceptual research is to identify the reasons for failures of strategic alliances to answer the question of why do they fail. The problem will be later on (phase 2) analysed taking into consideration different industry sectors located in different countries

 

Place, publisher, year, edition, pages
2012. 115-123 p.
Keyword [en]
Alliance, Marrige, Divorce, Internaitonal
National Category
Economics and Business
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-22887OAI: oai:DiVA.org:lnu-22887DiVA: diva2:576842
Conference
8th C&C Interanaitonal Conference
Available from: 2012-12-13 Created: 2012-12-13 Last updated: 2016-05-03Bibliographically approved

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Zineldin, Mosad

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Citation style
  • apa
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  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
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