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Competition barriers and strategy moderations: Impact on foreign subsidiary performance
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. (Marknadsföring)ORCID iD: 0000-0003-0455-0643
2012 (English)In: Global Strategy Journal, ISSN 2042-5791, E-ISSN 2042-5805, Vol. 2, no 2, p. 137-152Article in journal (Refereed) Published
Abstract [en]

The global firm needs to recognize the crucial role of foreign subsidiary strategy in building global competitive advantage and emphasize corporate control of important strategy elements. In particular, there is a need to examine the role of foreign subsidiary strategy in the firm’s efforts to break through local barriers to competition that obstructs the search for global competitive advantage. This study seeks answers to two questions: how does the business relatedness between a foreign subsidiary and the parent firm moderate the performance impact of local competition barriers? How does the business strategy of a foreign subsidiary moderate the performance impact of local competition barriers? To test contingency hypotheses, the study used data from 191 subsidiaries in Germany, the United Kingdom, and the USA. The subsidiaries belong to Swedish manufacturing firms. It was found that greater business relatedness and business scope of the subsidiary weaken the negative impact of competition barriers on subsidiary performance, while product differentiation and customer responsiveness differentiation have no moderating effects. The study contributes to theory on control of foreign subsidiaries by extending the knowledge of strategy drivers of foreign subsidiary performance and the knowledge facilitates the formulation of effective global strategies.  

Place, publisher, year, edition, pages
Wiley-Blackwell, 2012. Vol. 2, no 2, p. 137-152
Keywords [en]
global strategy, subsidiary control, competition barriers, business relatedness, business strategy, performance
National Category
Economics and Business
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-22985DOI: 10.1002/gsj.1029ISI: 000209239800004OAI: oai:DiVA.org:lnu-22985DiVA, id: diva2:577339
Available from: 2012-12-15 Created: 2012-12-15 Last updated: 2021-05-05Bibliographically approved

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Pehrsson, Anders

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf