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The speed of experience: The co-narrative method in experience economy education
University of Essex, Colchester, United Kingdom.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. University of Warsaw, Warsaw, Poland. (LEO)ORCID iD: 0000-0002-5303-5544
2012 (English)In: British Journal of Management, ISSN 1045-3172, E-ISSN 1467-8551, Vol. 23, no 4, p. 474-488Article in journal (Refereed) Published
Abstract [en]

This paper proposes a management learning technique called the co-narrative method. This approach is seen as a useful means of capturing the subtler nuances of experience economy interactions, as well as learning ethics and corporate social responsibility, by nurturing empathy and compassion. A method is presented based on the example of the idea of slow as fast side of organizational and festival experiences, which is explored through autoethnographic studies of participation in experience economy events. It builds upon insights into improving management education through the use of the humanistic approach. The so-called co-narrative method is based on a syzygic mode uniting the two oppositions (while preserving their inherent contradictions). It encourages its users to exercise understanding of the experience of the Other, while teaching about concrete cases and events.

Place, publisher, year, edition, pages
Wiley-Blackwell, 2012. Vol. 23, no 4, p. 474-488
National Category
Business Administration
Research subject
Economy, Business administration; Economy, Ledarskap, entreprenörskap och organisation
Identifiers
URN: urn:nbn:se:lnu:diva-23082DOI: 10.1111/j.1467-8551.2011.00777.xISI: 000311389700003Scopus ID: 2-s2.0-84869846796OAI: oai:DiVA.org:lnu-23082DiVA, id: diva2:579430
Available from: 2012-12-20 Created: 2012-12-20 Last updated: 2021-05-05Bibliographically approved

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Kostera, Monika

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Citation style
  • apa
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  • Other style
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  • de-DE
  • en-GB
  • en-US
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  • nn-NO
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  • sv-SE
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Output format
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