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Grönt är skönt: - En studie om företags sociala ansvarstagande i klädbranschen 
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna uppsats är att kartlägga fördelar respektive nackdelar av socialt ansvarstagande inom klädbranschen, samt undersöka kommunikationens betydelse för CSR och dess påverkan på varumärket. 

Abstract [en]

Is to identify the advantages and disadvantages of social responsibility in the clothing industry, and examine the importance of communication of CSR and its impact on the brand. 

Place, publisher, year, edition, pages
2013. , p. 75
Keyword [sv]
CSR, kommunikation, varumärket, nya konsumenten, klädbranschen
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-23951OAI: oai:DiVA.org:lnu-23951DiVA, id: diva2:602047
Subject / course
Business Administration - Marketing
Educational program
Tourism Management Programme, 180 credits
Presentation
2013-01-17, Kalmar, 09:35 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-02-04 Created: 2013-01-31 Last updated: 2013-02-04Bibliographically approved

Open Access in DiVA

fulltext(1822 kB)458 downloads
File information
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aa543eb24d8600f6ef775a201c5b448255665f75a94ed913c88134fb365869d266858a5872eb2648a77fbaf4365c4f1b2c14374b7980449d10a8b4120d29f55e
Type fulltextMimetype application/pdf

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Hultman, ErikKarlsson, MatthisStjärndahl, Malin
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf