lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Mannen som lekte med elden: En kvalitativ studie om hur genus gestaltas i tidningen Allt om mat
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The man who played with the fire : A study on how gender is framed in the magazine Allt om mat. (English)
Abstract [en]

Authors: Clara Carlson & Emilia Thor

Title: The man who played with the fire – a study on how gender is framed in the magazine Allt om mat.

Level: BA Thesis in Journalism

Location: Linnaeus University

Language: Swedish

Number of pages: 43 

The media constantly sends out messages about how men and women should be and how they are expected to be. This means that women and men are kept apart and the gender-power order, where women are subordinated to men, is reinforced. In recent years we have seen a major trend of food in media. We think it is important to examine cooking journalism from a gender perspective because people are influenced by what they see in the media and we can assume that they form their identity based on what they are exposed to in the media.

This is a study about how Allt om mat (All about cooking), the largest foodmagazine in Sweden, portrays women and men in their personal portraits. By using theories on gender we investigate what kind of stereotypes media use to portrait women and men. We have used the framing theory, Anthony Giddens theory about gender and identity, Yvonne Hirdmans gender contract and Judith Butlers queer theory.

Using a combined narrative and a semiotic analysis, we found that traditional gender roles are often reproduced in Allt om mat and women and men are portrayed as opposites. Men should hunt their food and cook it over an open fire. They represents the natural cooking and master the “dangerous nature” while women should take care of the household and cooking in an environment that may not be that dangerous.

The findings of the study are relevant and significant because it reinforces the image of men subordinate women, which creating injustice in society. Those who do not fit into the heteronormative gender roles will feel different and not as a part of the community.

Place, publisher, year, edition, pages
2012. , 43 p.
Keyword [en]
Gender, media, cooking journalism, Allt om mat, power relations, masculinity, femininity, magazine, identity and stereotypes.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-24087OAI: oai:DiVA.org:lnu-24087DiVA: diva2:603423
Subject / course
Journalism
Educational program
Journalism and Media Production Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-02-06 Created: 2013-02-05 Last updated: 2013-02-06Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Clara, CarlsonEmilia, Thor
By organisation
School of Social Sciences
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar

Total: 145 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf