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Segmentation of the car market in China
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-9352-9143
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The Chinese car market has, through the last decade evolved into the major market in the world. Its car market from has become the world’s largest market from 2009 until today. With the emerging market that is China, the demand for cars is supposed to grow even more in the next decade.The thesis starts by studying the theories of consumer market segmentation with a hybrid and dynamic aspect. A quantitative investigation was conducted with the help of a survey. The survey was sent out to car consumers and potential car consumers who are residing in China. From this study the authors were able to anticipate possible preferential profiles.

Place, publisher, year, edition, pages
2013. , p. 247
Keyword [en]
China; market segmentation; cars; hybrid
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-26272OAI: oai:DiVA.org:lnu-26272DiVA, id: diva2:627146
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 60 credits
Supervisors
Examiners
Available from: 2013-06-14 Created: 2013-06-11 Last updated: 2013-06-14Bibliographically approved

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Segmentation of the car market in China(5500 kB)5087 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf