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VOD-tjänster: Faktorer för en ökad diffusion och användaracceptans
Linnaeus University, Faculty of Technology, Department of Informatics.
Linnaeus University, Faculty of Technology, Department of Informatics.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I den här uppsatsen har faktorer för en ökad användaracceptans och diffusion av Video on demand(VOD)-tjänster identifierats med hjälp av en litteraturgenomgång av tidigare studier i acceptans och diffusion. Litteraturgenomgången ligger till grund för en lista av faktorer som gör en konsument mer villig att anamma en VOD-tjänst. Faktorerna har sedan utvärderas genom en kvantitativ undersökning med hjälp av en webbenkät. Resultatet blev i stor grad det som förväntat där det framgår att utbud och kostnad är de viktigaste faktorerna för en hög acceptans, men även andra faktorer kan spela in som användarvänlighet, kvalitet och sociala faktorer.

Abstract [en]

This paper has identified factors for increased user acceptance and diffusion of Video on Demand(VOD) services through a literature review of previous studies. The literature review was used to make a list of factors that make a consumer more willing to use a VOD service. The factors are then evaluated through a quantitative study using an online questionnaire. The result was to a large degree what was expected, which shows that content and cost are the main factors for a high acceptance, but other factors may play in as well such as ease-of-use, quality, and social factors.

Place, publisher, year, edition, pages
2013. , p. 62
Keywords [en]
VOD, Streaming, diffusion, user acceptance, TAM, DOI, TPB, user interface
Keywords [sv]
VOD, streaming, diffusion, användaracceptans, TAM, DOI, TPB, användargränssnitt.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:lnu:diva-26950OAI: oai:DiVA.org:lnu-26950DiVA, id: diva2:631640
Subject / course
Informatics
Educational program
Information Systems for Business Development Programme,180 credits
Presentation
2013-06-10, B3033, Campus, Växjö, 14:06 (Swedish)
Supervisors
Examiners
Available from: 2013-06-24 Created: 2013-06-22 Last updated: 2013-06-24Bibliographically approved

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VOD-tjänster Alen och Fredrik(1423 kB)280 downloads
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41ee6e03c8eb0a14ccb9f191fd9ac29885b05417359e331818e6f9c0801bdd667a4fb7baaa9d83e8bc76ddfb206471e4e00195aee285cf2decde98536336f307
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf