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Samhällsdialog i sociala medier: Studenters inställning till kommuners kommunikation på Facebook
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Dialogue in Social Media : Students attitudes towards municipality’s communication on Facebook (English)
Abstract [en]

The last two decades, the level of political engagement in Sweden has continued to decline, despite various projects attempting to adjust this trend that threatens to weaken the legitimacy of Swedish democracy; a participatory democracy with deliberative qualities. New studies have shown that today’s youth engage in matters regarding society, on the Internet. Can web 2.0. be the solution? A majority of Swedish municipal authorities are now seeking interaction; specifically dialogue in social media, though scholars argue the channel is used primarily for publicity and information rather than interactive dialogue.

This thesis’s key questions are the following. What attitude do students have, towards engaging in dialogue with municipalities on the latter’s Facebook pages? Which criteria must this communication meet, in order to catch their interest, furthermore promote dialogue? Lastly, would they engage in the dialogue, given these criteria are met?

The concept has been studied through a qualitative research method, focus group. Our respondent’s attitudes towards the concept where then analyzed and put into scientific context with theories argued in previous studies.

Our study shows that students would participate given their criteria where met. Issues, criteria discussed where the following. Our respondents have little faith in the municipality’s will to have dialogue, further they don’t believe they can make an impact consequently they don’t engage in the dialogue. They wished that matters discussed met their interest and that municipalities remained in main control over the communication process and that the communication form corresponds with the channel’s, Facebook’s.

Place, publisher, year, edition, pages
2013. , 57 p.
Keyword [en]
dialogue, Facebook, social media, interaction, municipality, participatory democracy
Keyword [sv]
dialog, Facebook, sociala medier, interaktion, kommun, deltagardemokrati
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-27389OAI: oai:DiVA.org:lnu-27389DiVA: diva2:635308
Subject / course
Media and Communications Science
Educational program
International Communication Programme, 180 credits
Supervisors
Examiners
Available from: 2013-07-14 Created: 2013-07-03 Last updated: 2013-07-14Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf