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Identifying Product Attributes for Quality Function Deployment: Consumer Perceptions in the Case of Wooden Multi-Storey Houses
Linnaeus University, Faculty of Technology, Department of Mechanical Engineering.
2013 (English)In: Pro Ligno, ISSN 1841-4737, E-ISSN 2069-7430, Vol. 9, no 4, 773-779 p.Article in journal (Refereed) Published
Abstract [en]

In order to bridge the gap between external consumer value and internal production quality, an understanding of consumers’ needs is vital. Consumers’ needs have to be translated through a firms’ internal value chain to improve production quality. The Means-End Chain approach elicits consumers’ needs in terms of product attributes, which further can be translated into engineering characteristics by using the House of Quality concept as the first step in Quality Function Deployment. Here, the relative importance of the attributes plays an important role for further processing. This paper’ aims at identifying product attributes and their relative importance, as an input into the House of Quality within Quality Function Deployment. This is done in the case of wooden multi-storey houses in Sweden, since there is a documented gap between the external consumer value and the internal production quality. Based on the Means-End Chain approach, the Extended Association Pattern Technique was used for a two stage study to elicit product attributes. Results from 34 interviews and 503 returned questionnaires revealed ten product attributes ranked by importance, to be further translated into engineering characteristics within Quality Function Deployment.

Place, publisher, year, edition, pages
Brasova: Editura Universitatii "TRANSILVANIA" din Brasov , 2013. Vol. 9, no 4, 773-779 p.
Keyword [en]
Means-End Chain, Extended Association Pattern Technique, Quality Function Deployment, House of Quality, Wooden Multi-Storey Houses
National Category
Production Engineering, Human Work Science and Ergonomics Construction Management
Research subject
Technology (byts ev till Engineering), Industrial economy; Economy, Marketing; Technology (byts ev till Engineering), Forestry and Wood Technology; Technology (byts ev till Engineering), Civil engineering
Identifiers
URN: urn:nbn:se:lnu:diva-27770OAI: oai:DiVA.org:lnu-27770DiVA: diva2:639137
Available from: 2013-08-06 Created: 2013-08-06 Last updated: 2017-12-06Bibliographically approved

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Schauerte, Tobias

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf