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Female Fitness in the Blogosphere: Gender, Health, and the Body
Linnaeus University, Faculty of Social Sciences, Department of Sport Science.ORCID iD: 0000-0003-1631-6475
University of Gothenburg.
2013 (English)In: SAGE Open, ISSN 2158-2440, E-ISSN 2158-2440, Vol. 3, no July-September, 1-10 p.Article in journal (Refereed) Published
Abstract [en]

This article analyzes self-portrayals and gender constructions among female personal trainers within an Internet-mediated framework of fitness culture. The empirical material comes from a close examination of three strategically selected blogs. The result shows that some of the blogs clearly build upon what Connell calls emphasized femininity, as a means of legitimizing and constructing appropriate female fitness. In addition, there are also tendencies of sexualization in text and imagery present. As such, these self-representations are framed within a cultural history of body fitness dominated by stereotypical ways of perceiving masculinity and femininity. However, this does not capture the entire presentation of the self among the analyzed fitness bloggers. The blogs also point in the direction of ongoing negotiations and subversions of traditional gender norms. Among other things, they show how irony and humor are used as a means of questioning normative gender constructions while empowering female fitness and bodyliness.

Place, publisher, year, edition, pages
2013. Vol. 3, no July-September, 1-10 p.
National Category
Gender Studies Sport and Fitness Sciences
Research subject
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-28296DOI: 10.1177/2158244013497728Scopus ID: 2-s2.0-84883205801OAI: oai:DiVA.org:lnu-28296DiVA: diva2:641923
Available from: 2013-08-20 Created: 2013-08-20 Last updated: 2017-12-06Bibliographically approved

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Andreasson, Jesper

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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