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The Health Guru: Masculinity and Fitness Coaching in the Blogosphere
Linnaeus University, Faculty of Social Sciences, Department of Sport Science.ORCID iD: 0000-0003-1631-6475
Göteborgs universitet.
2013 (English)In: Journal of Men's Studies, ISSN 1060-8265, E-ISSN 1933-0251, Vol. 21, no 3, 277-290 p.Article in journal (Refereed) Published
Abstract [en]

Through a close study of blogs, where male fitness experts share their expertise, this article analyses how masculinity are framed within the Internet-mediated context of the fitness culture. This is done against the background of Connell's theory of masculinity, and recent critiques of the concept of hegemony. Through an in-depth analysis of three blogs, we get a complex and contradictory image of the different forms of masculinity portrayed in these blogs and in fitness culture at large. The texts and imagery on the blogs clearly exceeds the criteria/limits of traits and norms traditionally considered male or female. In doing so, the may contribute to an increased acceptance for, for example, gay identities and other submissive masculinities.

Place, publisher, year, edition, pages
2013. Vol. 21, no 3, 277-290 p.
Keyword [en]
masculinity, blog culture, hegemony, fitness, personal trainer
National Category
Gender Studies Sport and Fitness Sciences
Research subject
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-29115DOI: 10.3149/jms.2103.277Scopus ID: 2-s2.0-84897636616OAI: oai:DiVA.org:lnu-29115DiVA: diva2:652682
Available from: 2013-10-01 Created: 2013-10-01 Last updated: 2017-12-06Bibliographically approved

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Andreasson, Jesper

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  • apa
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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  • text
  • asciidoc
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