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Social media as an entrepreneurial learning process
Högskolan Väst, Avd för företagsekonomi.ORCID iD: 0000-0003-3310-305X
Högskolan Väst, Avd för medier och design.
2011 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The purpose for this paper is to explore social media marketing from the perspective of entrepreneurial learning. The theoretical basis consists of contributions from the fields of organisational learning and entrepreneurship. An empirical study involving ten companies has been carried out. The data were analysed with methods inspired by grounded theory. Categories describing the companies' social media presence from an entrepreneurial learning perspective are provided. Thus, the paper presents a novel way of studying social media activities which should contribute to the theoretical fields of organisational learning and entrepreneurship as well as to the understanding of social media marketing. For practitioners, the findings provide additional knowledge that should be useful for their own social media activities. The purpose for this paper is to explore social media marketing from the perspective of entrepreneurial learning. The theoretical basis consists of contributions from the fields of organisational learning and entrepreneurship. An empirical study involving ten companies has been carried out. The data were analysed with methods inspired by grounded theory. Categories describing the companies’ social media presence from an entrepreneurial learning perspective are provided. Thus, the paper presents a novel way of studying social media activities which should contribute to the theoretical fields of organisational learning and entrepreneurship as well as to the understanding of social media marketing. For practitioners, the findings provide additional knowledge that should be useful for their own social media activities.

Place, publisher, year, edition, pages
2011. p. 1048-1057
Keywords [en]
Social media, Entrepreneurship, Organisational learning, Marketing
National Category
Business Administration Media and Communications
Research subject
SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-29733OAI: oai:DiVA.org:lnu-29733DiVA, id: diva2:658349
Conference
4th Annual Conference of the Euromed Academy of Business, 20-22/10 2011, Elounda, Greece
Available from: 2011-10-28 Created: 2013-10-21 Last updated: 2016-11-15Bibliographically approved

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Lagrosen, Stefan

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf