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Sensory cues as in-store innovations: their impact on shopper approaches and touch behaviour
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (English)In: Journal of Innovation Management: The International Journal of Multidisciplinary Approaches to Innovation, ISSN 2183-0606, Vol. 1, no 1, 17-37 p.Article in journal (Refereed) Published
Abstract [en]

What impact do visual and auditory sensory cues as in-store innovations exert on shopper’s approach and touch behaviour at point-of-purchase in a retail setting? The presented research depicts shopper’s behavioral response in relation to the influence of sensory cues for an appealing and attracting store atmosphere and design. The author presents a review of theoretically relevant work and a field study through experimental and observational methods in examining the impact of visual and auditory sensory cues as in-store innovations in a retail setting. In the reported study, the author finds significant behavioral impact of introducing visual and auditory sensory cues on shopper’s approach and touch behaviour. The findings offer guidelines for retail managers in applying sensory cues as retailing innovations in relation to the human senses in creating successful sensory experiences at point-of-purchase.

Place, publisher, year, edition, pages
Porto: FEUP edições (Faculdade de Engenharia da Universidade do Porto Edicoes), 2013. Vol. 1, no 1, 17-37 p.
Keyword [en]
Innovations, Retailing, Sensory cues, Store atmosphere, Point-of-purchase
National Category
Economics and Business
Research subject
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-30043OAI: oai:DiVA.org:lnu-30043DiVA: diva2:660407
Available from: 2013-10-29 Created: 2013-10-29 Last updated: 2015-03-30Bibliographically approved

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Hultén, Bertil

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf