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Multi-sensory brand-experience: towards a strategic sensorial approach
Porto University, Portugal.ORCID iD: 0000-0002-1540-2657
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Porto University, Portugal.
2011 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This paper is mainly conceptual in nature. It aims at developing a strategic sensorial brand approach for firms on the basis of three issues: 1) branding as a process of value co-creation, 2) the multi-sensory brand-experience, and 3) sensorial strategies in relation to brand experiences and brand as image.

Place, publisher, year, edition, pages
2011.
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-30048OAI: oai:DiVA.org:lnu-30048DiVA: diva2:660417
Conference
7th Thought Leaders International Conference in Brand Management, March 10-12, 2011.
Available from: 2013-10-29 Created: 2013-10-29 Last updated: 2015-09-07Bibliographically approved

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Rodrigues, ClarindaHultén, Bertil

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf