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Young-elderly and digital use
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-3336-3409
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Sometimes things are taken for granted. If people in general, and elderly people in particular are asked, they might have different views of what they need, demand and are interested in when it comes to services produced with computers and mobile devices, as compared to what the industry offers and assumes that they want, need and value. When Information Systems (IS) are designed it is important that they are developed in accordance with their target group. This explorative study investigates how the group known as young-elderly (60 – 75 years of age) in Sweden perceives services on the Internet and what is required in order to capture their interest. This study indicates that it is vital to build a servicescape in coherence with the customers’ demands, needs and interests as well as to establish credibility in order to gain their trust.

Place, publisher, year, edition, pages
2013.
Keywords [en]
Information System (IS), Marketing, Servicescape, Service, Trust, Credibility
National Category
Other Social Sciences
Research subject
Computer and Information Sciences Computer Science, Information Systems; Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-30624OAI: oai:DiVA.org:lnu-30624DiVA, id: diva2:665949
Conference
IRIS36 - 36th Information Systems Research Seminar in Scandinavia: “Digital living”, Oslo, August 11-14, 2013
Available from: 2013-11-21 Created: 2013-11-21 Last updated: 2018-05-25Bibliographically approved

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Allmér, HansRåberg, Michael

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf