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Young-elderly and digital services
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-3336-3409
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Abstract. In this paper we show what kind of services the group known as young-elderly (60-75 years old) using on Internet. To been able to develop more effective information systems (IS) we want to know more about the actual demands, needs and wants by the young-elderly target group. We will through an explorative study conducted through three focus group interviews show the importance of knowing behavioral factors when designing effective IS and setting up interactive virtual servicescapes. Our conclusions are that it is not just a need, when developing IS and setting up virtual servicescapes on Internet, to know the customers demands, needs and wants. The IS industry also need to create customer trust to the service provider and the services and also been able to set up guiding possibilities to helping the customers finding what they want and to letting the customer to customize the digital service interface. This will together overcome anxiety by the growing young-elderly target group.

Place, publisher, year, edition, pages
2013.
Keywords [en]
Information Systems (IS), Digital Services, Marketing, Trust, Digital Guiding, Digital Customization, Resistance, Servicescape, Young-elderly
National Category
Other Social Sciences
Research subject
Computer and Information Sciences Computer Science, Information Systems; Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-30625OAI: oai:DiVA.org:lnu-30625DiVA, id: diva2:665951
Conference
36th Information Systems Research Seminar in Scandinavia, IRIS 2013, 11th - 14th August 2013, Oslo, Norge
Available from: 2013-11-21 Created: 2013-11-21 Last updated: 2018-05-25Bibliographically approved

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Other links

http://www.mn.uio.no/ifi/english/research/news-and-events/events/conferences-and-seminars/iris2013/groups/iris36_submission_3.pdf

Authority records BETA

Allmér, HansRåberg, Michael

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf